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1 Web Media Marketing
Trademark term: WMMУниверсальный русско-английский словарь > Web Media Marketing
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2 Web Marketing Today
Mass media: WMTУниверсальный русско-английский словарь > Web Marketing Today
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3 Internet marketing
E-commarketing of products or services over the Web. Although similar in many ways to traditional marketing, Internet marketing is best suited to several particular purposes. It is ideal for marketing: products and services that require a lot of information to sell, such as travel and books; products and services that people feel strongly about, such as music and films (much of the success of The Blair Witch Project was credited to fans getting together on the Internet and promoting it through enthusiastic reviews and dialogue); products and services that are bought by the Internet demographic. In terms of advertising, online advertisements do not have the same impact as television or glossy media, as consumers are generally unwilling to download them. However, due to extensive personalization capabilities, Internet marketing has a unique ability to reach niche markets and target just the right consumer with just the right product. Internet marketing is thus best used as an adjunct to a traditional offline marketing strategy. Offline marketing is used to raise consumer awareness and arouse interest; Internet marketing educates and answers questions by having comprehensive information on offer. -
4 WMM
1) Компьютерная техника: Wi-Fi Multimedia2) Спорт: White Mountain Motorsports3) Военный термин: World Magnetic Model4) Техника: wall-mounted manipulator5) Религия: Wesleyan Methodist Movement, Why Marriage Matters6) Юридический термин: Well Manicured Man7) Сокращение: World Movement of Mothers8) Физиология: White Middle-aged Male9) Вычислительная техника: Wireless Multimedia Extension10) Фирменный знак: Web Media Marketing, Webmasters Make Money, Weston, Murray, & Moore Independent Financial Advisers11) СМИ: Western Mule Magazine12) Карачаганак: ВМС (water-methanol mixture), водометанольная смесь -
5 WMT
1) Военный термин: Web Mapping Testbed2) Техника: waste management tank3) Университет: Wildlife Management Training4) Фирменный знак: Water Management Technologies, Web Marketing Technologies, WebMaster Tools, Western Modular Transportation, White Mountain6) Образование: Word Meaning Test, Word Memory Test7) Расширение файла: Windows Media Technologies (Microsoft)8) NYSE. Wal Mart Stores, Inc. -
6 WMG
1) Спорт: Wild Mountain Golf, World Masters Games2) Фирменный знак: Walter M. Gibbs, Engineer, Warner Music Group, Warwick Manufacturing Group, Washington Marketing Group, Web Management Group, Weston Medical Group, plc., Windsor Marketing Group, World Migration Group, Inc., World Mortgage Group3) СМИ: Women's Media Group4) НАСА: Workload Monitoring Group -
7 encargado
adj.in charge.f. & m.1 person in charge, man in charge, manager, head clerk.2 attendant, tender.past part.past participle of spanish verb: encargar.* * *1→ link=encargar encargar► adjetivo1 in charge► nombre masculino,nombre femenino2 (empleado) person in charge\encargado,-a de curso EDUCACIÓN tutorencargado,-a de negocios PLÍTICA chargé d'affaires* * *(f. - encargada)noun* * *encargado, -a1.ADJestar encargado de algo — to be in charge of sth, be responsible for sth
¿puedo hablar con la persona encargada de los impuestos? — can I speak to the person in charge of o responsible for taxes?
2.SM / F (=responsable) [de tarea, expedición] person in charge; [de tienda, restaurante] manager; [de parque, cementerio] groundkeeperquisiera hablar con el encargado de las obras — I would like to speak to the person in charge of the building work
el encargado de la librería — the person in charge of the bookshop, the manager of the bookshop
encargado/a de campo — (Dep) groundsman/groundswoman
encargado/a de curso — student representative
encargado/a de la recepción — receptionist
encargado/a de mostrador — counter clerk
encargado/a de negocios — (Pol) chargé d'affaires
encargado/a de obra — site manager
encargado/a de prensa — press officer
encargado/a de relaciones públicas — public relations officer
encargado/a de seguridad — security officer
encargado/a de vestuario — (Teat) wardrobe manager; (Cine, TV) costume designer
* * *I- da adjetivoIIencargado de algo/+ inf — responsible for something/-ing, in charge of something/-ing
- da masculino, femeninoa) ( de negocio) managerb) ( de tarea)* * *I- da adjetivoIIencargado de algo/+ inf — responsible for something/-ing, in charge of something/-ing
- da masculino, femeninoa) ( de negocio) managerb) ( de tarea)* * *encargado11 = manager [manageress, -fem.], official, attendant, appointee, housekeeper [house-keeper], minder, business manager, line manager, warden, overseer, person-in-charge.Ex: Such hosts are more likely to be accessed by end-users such as economists and managers, than information workers.
Ex: See also reference tracings include related headings such as personal and corporate headings for officials, pseudonyms used as uniform headings, etc.Ex: Other libraries allow bags to be brought in but an attendant is employed to check the contents as the reader leaves the library.Ex: Upon hearing the favourable appraisal the committee was giving of her, the young appointee swelled with pride.Ex: A software agent named SiteHelper is designed to act as a housekeeper for the Web server and as a helper for a Web user to find relevant information at a particular site.Ex: Education for librarianship should concern itself with encouraging self-reliance and sustained questioning rather than training servile machine minders.Ex: Watman wondered how the profession would react to the idea of a business manager instead of assistant.Ex: The major advantage is that staff feel able to talk more freely to colleagues than to a line manager.Ex: Carers and wardens are encouraged to involve themselves in the service.Ex: At the top of the hierarchy would be the high officials and their families: the vizier, the overseer of the treasury, and the first priest.Ex: Every fax machine is to be assigned to a person-in-charge who will have the responsibility of distributing incoming fax messages to recipients.* encargado de anotar los tantos = scorer.* encargado de buscar a los alumnos que hacen novillos = truant officer.* encargado de hacer el presupuesto = budgetmaker.* encargado de la colección = stock editor.* encargado de la gestión de documentos = record(s) manager.* encargado de la gestión documental = record(s) manager.* encargado de la información = intelligence officer.* encargado de la lista = list moderator.* encargado del almacén = warehouse keeper, warehouseman [warehousemen, pl.].* encargado de la máquina de imprimir = machine-minder.* encargado de las tareas domésticas = housekeeper.* encargado de la tecnología de la información = information technologist.* encargado del correo = mail clerk.* encargado del desarrollo de nuevos productos = product developer.* encargado de librería = bookstore clerk.* encargado de llevar a cabo = implementor [implementer].* encargado de llevar el marcador = scorer.* encargado de orientar al lector = readers' adviser.* encargado de personal = personnel officer, welfare officer.* encargado de poner en práctica = implementor [implementer].* encargado de prestar los primeros auxilios = first aider.* encargado de recoger = gatherer.* encargado de recursos humanos = human resource manager.* encargado de relaciones públicas = public liaison.* encargado de seguridad = security officer, security officer.* encargado de ventas = sales manager.* encargados = line management.* encargados, los = people in charge, the.* joven ayudante del encargado de la máquina de imprimir = machine boy.* persona encargada de recabar fondos = fundraiser [fund-raiser].encargado2 (de)Ex: The vice-president in charge of marketing services, Una Feaver, is responsible for media planning and buying, research, and sales promotion.
* bibliotecario encargado de la sección juvenil = young adult librarian.* dejar a Alguien encargado de Algo = leave in + charge.* persona encargada de actualizar = maintainer.* profesor encargado de la biblioteca = teacher-librarian.* * *encargado DE algo:la persona encargada de la caja chica the person in charge of o responsible for the petty cash, the person with responsibility for the petty cashel empleado encargado de recibir a las visitas the member of staff responsible for receiving visitorsmasculine, feminine1 (de un negocio) managerquiero hablar con el encargado I'd like to speak to the person in charge o the manager2(de una tarea): tú serás el encargado de avisarles it will be up to you o it will be your responsibility to tell them, you will be responsible for telling themel encargado de las obras de restauración the person in charge of the restoration work, the director of the restoration workCompuestos:● encargado/encargada de negociosmasculine, feminine chargé d'affaires● encargado/encargada de seguridadmasculine, feminine safety officer* * *
Del verbo encargar: ( conjugate encargar)
encargado es:
el participio
Multiple Entries:
encargado
encargar
encargado◊ -da adjetivo encargado de algo/hacer algo responsible for sth/doing sth, in charge of sth/doing sth
■ sustantivo masculino, femenino
b) ( de tarea):
encargar ( conjugate encargar) verbo transitivo
1a) encargadole algo a algn ‹ tarea› to entrust sb with sth;◊ me encargó una botella de whisky escocés she asked me to buy o get her a bottle of Scotchb) encargado a algn que haga algo to ask sb to do sth
2 ‹mueble/paella/libro› to order;
‹informe/cuadro› to commission
encargarse verbo pronominal encargadose de algo/algn to take care of sth/sb;
encargado,-a
I sustantivo masculino y femenino
1 Com manager
2 (responsable) person in charge: Juan es el encargado de vigilarnos, Juan is the person in charge of our security
II adjetivo in charge
encargar verbo transitivo
1 (encomendar) to entrust: su madre le encargó que cuidara de sus hermanos, her mother entrusted her with the care of her brothers
2 Com (solicitar mercancías) to order: encargaremos una pizza, we'll order a pizza
(un servicio) to commission: ¿por qué no se lo encargas a ellos?, why don't you commission it from them?
' encargado' also found in these entries:
Spanish:
cómitre
- encargada
- graduada
- graduado
- memoria
- responsable
- sobrecargo
- recibir
- tutor
English:
curator
- logistics
- manager
- monitor
- National Trust
- registrar
- scorer
- steward
- superintendent
- attendant
- buyer
- coroner
- file
- house
- job
- land
- prefect
- town
- warden
* * *encargado, -a♦ adjresponsible (de for), in charge (de of);está encargado de cerrar la oficina he's responsible for locking up the office, it's his job to lock up the office♦ nm,f[responsable] [de tarea, trabajo] person in charge; [de tienda, negocio] manager, f manageress;él es el encargado de hacer las camas he's responsible for making the beds, it's his job to make the beds;póngame con el encargado can I speak to the person in charge, please?encargado de negocios chargé d'affaires* * *I adj in charge (de of), responsible (de for)II m, encargada f1 person in charge2 de negocio manager* * *encargado, -da adj: in chargeencargado, -da n: manager, person in charge* * *encargado n manager / person in charge -
8 internet advertising
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9 outside audience
а) общ. (группа людей, которые не имеют какого-л. прямого отношения к данной организации или мероприятия, напр. не являются членами организации, не принимали участия в организации и подготовке мероприятия, но привлекаются в качестве консультантов, советчиков, критиков, зрителей, потребителей и т. п.)A course assignment involving a research project is not considered research if the data are only shared with the course instructor and/or students in the class and never shared with an outside audience. — Курсовая работа, предполагающая проведение исследования, не будет считаться исследовательской, если ее результаты будут продемонстрированы только преподавателю и/или остальным студентам, без привлечения внешней аудитории.
The term includes a wide range of theatre activities and situations developed by and for the participants rather than for an outside audience. — Семестр предполагает организацию различных театральных постановок и мероприятий для самих участников, а не для внешней аудитории.
Negotiators will often make speeches that are designed more to appeal to the outside audience than the people at the table. — Участники переговорного процесса часто произносят речи, которые скорее адресованы внешней аудитории, нежели остальным участникам переговоров.
б) марк. (группы лиц, которые либо являются потенциальными потребителями товаров и услуг организации, либо могут оказывать на нее какое-л. значительное влияние, напр., спонсоры, представители властных структур и СМИ; к такой аудитории часто обращены рекламные сообщения компании, различные информационные мероприятия, такие как пресс-релизы и т. п.)If you don't have the budget to accommodate professional survey work, you and your colleagues must monitor those perceptions yourself. Interact with members of that outside audience by asking questions like "Have you ever had contact with anyone from our organization? Was it a satisfactory experience? Are you familiar with our services or products?" — Если у вас нет средств для проведения профессионального исследования, вы и ваши коллеги должны сами проследить и выяснить, как воспринимается ваша организация. Для этого необходимо провести опросы внешней аудитории типа: "Были ли у вас контакты с нашей организацией? Насколько они были позитивны? Знакомы ли вам наши услуги или товары?".
Ask yourself one big question. Who is my public relations target? Focus on that certain outside audience that you know affects your organization more than any other. — Задай себе один главный вопрос. Кто входит в целевую аудиторию моей PR-кампании? При ответе на вопрос сконцентрируй все внимание на той части внешней аудитории, которая больше всего влияет на твою организацию.
The new design of our web-site is meant to be a marketing tool to the outside audience. This includes potential students, donors, alumni, media representatives, job applicants, and so on. — Новый дизайн нашего веб-сайта является маркетинговым инструментом для воздействия на нашу внешнюю аудиторию, которая представлена потенциальными студентами, спонсорами, бывшими студентами, представителями СМИ, потенциальными сотрудниками и т. п.
Syn:See: -
10 advertising
advertising ['ædvətaɪzɪŋ]1 noun (UNCOUNT)(a) (promotion) publicité f(b) (advertisements) publicité f(c) (business) publicité f;∎ he works in advertising il travaille dans la publicité(budget, material) publicitaire►► advertising agency agence f de publicité;advertising agent agent m de publicité;Advertising Association = organisme britannique dont le rôle est de veiller à la qualité des publicités et de défendre les intérêts des annonceurs et des agences de publicité;Marketing advertising awareness notoriété f publicitaire;Computing advertising banner (on web page) bandeau f publicitaire;advertising brochure plaquette f publicitaire;advertising campaign campagne f publicitaire ou de publicité;advertising concept idée f publicitaire;advertising consultant conseil m en publicité;advertising copy texte m publicitaire;advertising department service m de la publicité;advertising director directeur(trice) m,f de la communication ou de la publicité;advertising effectiveness efficacité f publicitaire;advertising executive chef m de la publicité;advertising expenditure dépenses fpl publicitaires;advertising gimmick gadget m publicitaire;advertising jingle jingle m, officially recommended term sonal m;advertising medium média m ou support m publicitaire;advertising rates tarif m des insertions;advertising revenue recettes fpl publicitaires;advertising sales agency régie f publicitaire;advertising schedule programme m des annonces;advertising space espace m publicitaire;advertising standards normes fpl publicitaires;British Advertising Standards Authority ≃ Bureau m de vérification de la publicité;advertising strategy stratégie f publicitaireUn panorama unique de l'anglais et du français > advertising
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11 above-the-line
1. Mktgrelating to marketing expenditure on advertising in media such as press, radio, television, film, and the World Wide Web, on which a commission is usually paid to an agency2. Finused to describe entries in a company’s profit and loss accounts that appear above the line separating those entries that show the origin of the funds that have contributed to the profit or loss from those that relate to its distribution. Exceptional and extraordinary items appear above the line.in macroeconomics, used to describe a country’s revenue transactions.
См. также в других словарях:
Social Media Marketing — (SMM) beschreibt die Nutzung sozialer Netzwerke für Marketingzwecke. Fallweise wird die Interaktion bekannter Marken mit ihren Fans und Kritikern auch als Netzwerk oder Mitmach Marketing bezeichnet.[1] Mit dieser neuen Form des Onlinemarketing… … Deutsch Wikipedia
Cross-media marketing — is a form of cross promotion in which promotional companies commit to surpassing the traditional advertisements and decide to include extra appeals to their offered products..[1] The material can be communicated by any mass media such as e mails … Wikipedia
New media marketing — is a relatively new concept used by businesses in developing an online community, which allows satisfied customers to congregate and extol the virtues of a particular brand. In most cases, the online community includes mechanisms such as blogs,… … Wikipedia
New Media Marketing — is a relatively new concept utilized by businesses in developing an online community, which allows satisfied customers to congregate and extol the virtues of a particular brand. In most cases, the online community includes mechanisms such as… … Wikipedia
Marketing de medios sociales — Marketing en medios sociales o Social Media Marketing (SMM) combina los objetivos de marketing en Internet con medios sociales como blogs, agregadores de contenidos, sitios de compartición de contenidos, redes sociales, sitios de microblogging y… … Wikipedia Español
Media buying — is a sub function of Advertising management. Media Buying is the procurement of the best possible placement and price of a piece of media real estate within any given media. The main task of Media Buying lies within the negotiation of price and… … Wikipedia
MEDIA RELATIONS, MR — [англ. связи со средствами массовой информации] технологии коммуникационного менеджмента, назначение которых обеспечить систематическую и планомерную работу менеджмента компании с такими компонентами системы СМИ, как пресса, издательства,… … Маркетинг. Большой толковый словарь
Web-série — Une web série est une série composée de vidéos diffusées sur Internet. Elles naissent souvent sur les réseaux sociaux permettant l échange de vidéo comme YouTube. À l origine produites par des semi professionnels avec de faibles moyens, les web… … Wikipédia en Français
Web 2 — Web 2.0 Ne doit pas être confondu avec Internet2. Cartographie sensible du web 2.0 Le Web 2.0 désigne les technologies et les usages du … Wikipédia en Français
Web 2.0 — ist ein Schlagwort, das für eine Reihe interaktiver und kollaborativer Elemente des Internets, speziell des World Wide Webs, verwendet wird. Hierbei konsumiert der Nutzer nicht nur den Inhalt, er stellt als Prosument selbst Inhalt zur Verfügung.… … Deutsch Wikipedia
Media planning — is generally the task of a media agency and entails finding the most appropriate media platforms for a client s brand or product. The job of media planning involves several areas of expertise that the media planner uses to determine what the best … Wikipedia
